Why you should use Digital Signs ?

Digital sign is innovative and powerful

To market a product or service and to stay ahead in the business, you often require an effective advertising medium. A digital advertising platform like a digital signage or digital sign is an innovative and powerful way to reach out to the public. They are more eye catching and informative and can be easily mounted on any public or private spaces that capture more audience’s attention. Shopping malls, retail stores, colleges, and corporate buildings are some of the ideal places to install a sign.

 

Change the targeted message with a digital signage

Unlike print or banner advertisements, you can effortlessly change the targeted message or information on a digital signage. This is done with the help of a server or personal computer, installed with a public domain or proprietary software. These days, digital signs are used for a wide range of applications. It is very common to use signage to display public information such as weather, news, and traveller details. In retail shops, the pricing and other related information of various products can be exhibited.

 

Digital signs are categorized into four types

Generally, digital signs are categorized into four – indoor displays, digital posters, digital menu boards, and outdoor signage (ie: lightbox signage). Indoor displays are used to display either the list of products or services of a company. As the name suggests, these displays are kept on public environments such as shopping malls, hotels, restaurants, universities and much more. On the other hand, a digital poster utilise a high definition or HD display, which is often connected to a media player. These systems can be operated either wireless or hard wired. The content or information in a digital poster can be updated with the help of a USB flash drive that is connected to the media player. If you prefer to have a networked display solution, then digital menu boards are the most ideal option. Another great alternative is to use an outdoor dynamic digital sign with an LCD display.

 

Highly effective in improving the employee communication

Besides using it as an advertising platform, digital signs are highly effective in improving the employee communication. It can be used to inform your employees about various benefits, sales opportunities, team activities, news, holidays, events, and other details concerning with your company.

Digital signs thus offer a multitude of benefits to its users. These advanced gadgets are highly interactive and cost effective. It can include everything from text, audio, video, and graphics. The signs can also incorporate high resolution images, animation, websites, backlit acrylic signs and live feeds. Moreover, digital signs can be easily customised to serve your purpose.

Here is another case study of Cisco using Digital Signages

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